Burleigh Heads, QLD - The Light Side and Dark Side square off once again in the latest iteration of the STAR WARS™ | Nixon collection. In time for STAR WARS™ day, also known as May the Fourth, Nixon designed a range of watches and accessories dedicated to the Rebel Pilot, Death Star, Millennium Falcon, and Darth Vader. The resulting third iteration of the STAR WARS™ | Nixon collection straddles between good and evil and features clean silhouettes with subtle franchise-inspired design elements that true STAR WARS fans would appreciate. The first delivery of the STAR WARS™ | Nixon collection: Light Side vs. Dark Side featuring the Rebel Pilot and Death Star collections, and a limited Darth Vader Super Unit, will be available May 4, 2016 at retail locations globally and online at Nixon.com. The second delivery featuring the Millennium Falcon collection and the Darth Vader Supertide LTD will be available May 30, 2016.

The full press release and images are available for download here.

About Nixon
Founded in 1998 in Encinitas, California, Nixon is a premium, global watch and accessories brand. Nixon’s team-designed, custom-built watches and accessories are sold in the best boardsport, fashion and specialty retailers in over 90 countries around the world. For more information, please visit: Nixon.com

Method Wireless Tech Video

The Mission. Ultra-Rugged and Waterproof. The World’s First Action Sports Smartwatch Powered by Google Android Wear™ from Nixon on Vimeo.

NIXON DEVELOPS WORLD’S FIRST ACTION SPORTS SMARTWATCH POWERED BY
GOOGLE ANDROID WEAR™ AND QUALCOMM SNAPDRAGON WEAR

INDUSTRY-FIRST 10-ATM WATER RESISTANT AND ULTRA-RUGGED SMARTWATCH DEBUTS AT BASELWORLD

Encinitas, CA – March 16, 2016 – California-based, watch and accessories brand Nixonannounces The Mission — the world’s first ultra-rugged, action sports smartwatch. Built on the latest technology from Google’s Android Wear™ smartwatch platform and the Qualcomm® Snapdragon™ Wear 2100 system-on-chip (SoC), The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android Wear™ platform and apps, the smartwatch introduces Nixon’s custom Mission app powered by Surfline and Snocountry. The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking. Pairing innovative software with an ultra-rugged and water-resistant design allows individuals to enjoy The Mission’s technology and third party apps where they are spending their time — riding, in the water, on the mountain, and beyond. Available later this year in multiple colors at select retailers, The Mission will also be available to customize on Nixon.com.

“Our audience leads an intense, outdoor lifestyle and pushes products to the limit. All of our watches have to meet a high standard of durability and water resistance and for many of these participants, a fragile smartwatch is useless,” noted Tyson White, Vice President of Product at Nixon. “With current products splash-proof at best, we knew we had to create a smartwatch that could survive the surf or the first ride down the mountain. We developed the watch in tandem with our world-class surf and snow athletes who lead demanding, rigorous lifestyles. By listening and implementing their feedback, The Mission became a unique collaboration between our athletes and our product team: we’ve created the 4×4 of smartwatches, ruggedly built for extreme situations.”

“Nixon has always taken its own path in watches, creating franchise products like The 51-30, The Time Teller and The Ultratide. We’ve always pushed things that have never been done before and we’re doing it again with The Mission,” said Nick Stowe, CEO of Nixon. “We wanted to make our entrance into the smart category in a disciplined and purposeful way by bringing functions that are useful and true to our DNA and action sports heritage. Building The Mission, and the family of smart products to come, is Nixon’s leap into the future, and working with partners such as Google and Qualcomm Technologies has been an inspiring experience.”

Preloaded with the Nixon exclusive Mission and Trace apps, The Mission brings your world to your wrist. Powered in partnership by Surfline and Snocountry, The Mission app keeps surfers and riders  updated in real-time on surf and snow conditions worldwide. The Nixon Trace app pairs with Trace and allows users to track their sessions and easily view their stats and session details during activity.

The Mission features the toughest hardware of any smartwatch. With groundbreaking water resistant capabilities rated to 10-ATM (100 meters; 330 feet), The Mission has the highest waterproof rating of any smartwatch on the market. The Mission’s chassis is designed to take on the most intense situations. The custom-molded case is made from tough polycarbonate and stainless steel with a full round AMOLED display, all protected by the watch’s 316L grade stainless steel bezel that performs as a roll cage protecting the tough Corning® Gorilla® Glass crystal. A custom dual-layer, silicone band offers a balance between everyday comfort and off-road toughness. One of the first watches announced to be based on the Snapdragon Wear 2100 SoC, enabling sleek designs, long battery life, smart sensing, and always-connected experiences. The Mission will benefit from the chipset’s long battery life, smart sensing and always-connected experiences.

Following its ethos of Team-Designed, Custom-Built, Nixon will offer customization options for The Mission through its Nixon.com e-commerce platform. Customers will be able to select between case finishes, custom bezel colors and a variety of band colors to create their own “1 of 1” special-edition model. Bezel options will include a variety of finishes such as solid stainless steel, IP plated steel and Cerakote™ pop colors. Bands will feature custom silicone colors in a durable dual-layer silicone band. Finally, the full-color digital display can also be set to mirror the face of Nixon’s leading watch models, including: The 51-30, The Sentry, The Player, The Ranger and The Unit.

Nixon will unveil The Mission to the industry at Baselworld in March and will make the smartwatch available later this year at select retailers, Nixon stores and online at www.nixon.com.

Download images here.
Embedded video here.

The hand stuff, an all-natural balm designed to heal dry, cracked, chapped, and generally neglected hands, is made with wholesome ingredients (shea butter, coconut oil, vitamin E, sunflower oil, and lanolin) that leaves a minimal impact on the environment but has a huge impact on the durability and comfort of your hands. Comfort should always be a priority, too. If you’re uncomfortable it’s hard to focus on catching the next wave. You’re distracted and unprepared. By beginning a regiment of the hand stuff you’ll never be unprepared or uncomfortable. Use it after you wash your hands, after you bathe, after your post-session rinse, and anytime you’re feeling a little on the dry or painful side. Additionally, the size of the 2 oz. jar allows you to carry it with you no matter where you go. It fits perfectly in your desk drawer, your workshop cabinet, glove compartment, or bag.

You may be thinking that moisturizing isn’t really your thing and your hands aren’t that bad. Again, let’s be clear, it should be your thing, and your hands really are that bad. If you need a reminder of why you should take care of yourself, just think about how much your hands suffer on a daily basis (cracking, splitting, etc.), not to mention during the cold and dry Winter months. All that cracking and dryness is absolutely unattractive. So, do yourself a solid and invest in some hand stuff. You won’t be the only one enjoying it.

www.thehandstuff.com

ADMIRAL – BLUE

Pursuing a path to happiness? Check out the Admiral, with a denim

upper and custom print canvas lining they will have you smiling from ear to ear.

$109.90

WWW.SANUK.COM

KATS MEOW – BLACK

Vivaciously versatile Sanuks, the Kats Meow have a signature silhouette, slight heel-raise and woven textile upper. For comfort and class all in one.

$99.90

WWW.SANUK.COM

MYA – ORANGE MULTI

Toe-tingling textiles with a braided jute wrap, slip on these sidewalk surfers for all-day comfort. With a high rebound Instaplay footbed and Happy U rubber outsole.

$99.90

WWW.SANUK.COM

MOCHI – MINT

Canvas lace-ups featuring jute laces and braided jute wrap detail, pairing uncompromising contentment with a laidback style. High rebound Instaplay footbed and Happy U rubber outsold.

$99.90

WWW.SANUK.COM

 This premium, unisex time piece is made up of Japanese movements,  Italian tanned leather band and a unique domed, mineral crystal face.

  Electric’s Carroway is a classic style that will keep on giving.

See attached Press Release for further details  and please contact me for sample requests or high res imagery.

The Leadbelly features melanin infused lenses and handmade Italian acetate frames available in Matte Black, Gloss Black, Classic Tortoise, Matte Honey and Matte Clear Tortoise.

• uses swell maps data
• launching in Australia this summer
• most popular surf app in nz
• first app to combine surf guide and surf forecast
• free for users
• Android and iPhone
• 6 day forecast
• check 40 spots at a time
• set up to 40 favourites
• browse spots on map or as a list grouped by regions
• search for spots by name
• view local businesses

www.sherpasurfguide.com Available at the Apple app store and Google Play store.

#Hyperfreak Oblique 2.0 x 3 colours RRP 99.99
Premium Stretch – High performance technical boardshorts. Durable water resistant coating. Faster dry time. 190% vertical stretch / 180% horizontal stretch.

#Jordy Freak x 3 colours RRP 79.99
Epic Stretch technical boardshort at an affordable price. Durable water resistant coating. Faster dry time.120% vertical stretch / 130% horizontal stretch.