Features 11665501_10155672421425262_2921424171162094827_n

Published on June 26th, 2015 | by pacificmedia



What happens when you challenge six filmmakers to re-think a whole film genre?  This was in fact the brief sent out to the artists engaged in the O’Neill UNREASONABLE film festival.  Each filmmaker was chosen based upon the merit of their previous works, originality, and willingness to push the envelope and explore new territories.  Their task: to reimagine the modern surf film and present their own unique vision.

All artists received funding from O’Neill but maintained creative control and final cut of their films.

What will be the outcome?  We at O’Neill are as curious as you are.  By relinquishing creative control, O’Neill is allowing the artists to have the freedom to explore new territories and push their ideas to the next level.

The first film in the UNREASONABLE series is directed by Steven Briand and features Team O’Neill professional surfer Malia Manuel.  This short film will kick-off the online film festival on June 25th, followed by a new video each and every week, with the final film showcased on July 30th.

All videos and more information will be available for viewing at:  http://www.vimeo.com/channels/unreasonable (page will go live on 25th June)




Teaser for Steven Briand’s film “Aloha Nalu” – starring Malia Manuel


The filmmakers selected for this project include:Steven Briand (France): a.k.a. BURAYAN is a young director working in live action, animation, and mixed techniques. He’s best known for his short film Proteigon.Stefan Nadelman (USA) is a Sundance Award-winning filmmaker who specializes in animation. Stefan recently received acclaim for his animation work on the Sundance-premiered  Kurt Cobain film, Montage of Heck.Ellis Bahl (USA) is an award-winning commercial and music video director who first wowed the world withhis video work for indie rock band Alt-J’s “Breezeblocks.”

Oliver Würffell (Germany): first discovered filmmaking when, at a young age, he first picked  up his parents’ camcorder. Years later, it was his love for sport that inspired Oliver to make what may be his most successful film to date, Frozen Tundra.

Andy Roth (UK) directed a viral film for the Dirt Devil vacuum in 2011, which accumulated over 30 million views on Vimeo and officially was titled the fifth most viewed online film of 2011.

Johan Perjus (Sweden), a director at B-Reel Sweden, has created commercial spots for H&M, Target, and a number of other global clients.



(click on names to email)








About O’Neill:
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the water.


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